The Rise of Local Brands in Nigeria Nigeria’s entrepreneurial ecosystem has witnessed tremendous growth in recent years, with many local brands emerging in sectors like beauty, personal care, food, fashion, and home care. While product innovation and branding are vital, one of the most overlooked yet essential elements of business growth is distribution. Without an […]
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The Power of Merchandising: How Strategic Shelf Placement Impacts Sales
Why Merchandising Matters What makes you choose one product over another while shopping? Often, it’s not just price or quality—it’s visibility. Strategic merchandising is a powerful tool in influencing buyer decisions, and understanding it is essential for any brand owner or marketer. Consumer Behavior and Shelf Placement Merchandising refers to how products are displayed and […]
Breaking Into Africa: A Guide for Foreign Brands Entering the Nigerian Market
Africa’s Rising Economic Frontier Africa is one of the fastest-growing consumer markets in the world. With over 1.4 billion people and an expanding middle class, the continent offers significant opportunities for foreign brands looking to establish a presence. Among its top markets, Nigeria stands out for its sheer size, youthful population, urban growth, and strategic […]