About Us
SAMINNO Global Services is a global beauty and personal care product sales and merchandising company. Located in Lagos Nigeria. We are a premier sales solutions organization led by President/CEO Onyeka Samuel Adizue.
In addition to an upstanding reputation, Samuel Onyeka Adizue has over 16 years’ experience In the international and domestic market and is considered a foremost expert in the beauty and personal care industry.
SAMINNO has unmatched capabilities in sales, category management, planogram planning, marketing, public relations, promotion, and merchandising. Using these valuable skills, we can help products (including those targeted to the multi-cultural consumer) succeed in niche markets.
Our Services
Marketing Consulting
As important to our proven approach to successfully selling overseas, is our hard-won set of contacts throughout the global market. SAMINNO brings the most important intangible to the table: the right set of customers – customers who are committed to your vision and have the financial wherewithal to make it a reality. We offer merchandising services, these services include: Point of Purchase Placement, In-store Promotions, End Cap/ Off Shelf Displays, Shelf Maintenance, Modular/Promotional Planning. Professional sales coverage, based on retail account knowledge and buyer access, is absolutely critical for your success. We support strategic sales solutions as well as share insights and recommendations to grow the health and beauty category.
Sales Solutions
Building & Expanding Distribution/Distribution Strategies, Assisting in the Development of Product Concepts, Developing strategic Go-to-Market Strategies, Support for Merchandising Programs, Helping Manage your Planograms, and Trade Spending Management. SAMINNO Global Services provides sales and merchandising services for the beauty and personal care industry with a special niche in the new general market. We offer expertise in servicing numerous retail and wholesale trade classes. We specialize in executing trade programs designed to increase brand exposure and maximize sales.
Business Intelligence
We recognize that every client is unique in its own way as well as their need for a personalized business strategy. We distinguish ourselves with a strategic, brand-building approach to growing sales, taking a long-term approach to building manufacturer’s brands, integrating pull-through and marketing programs into our clients’ personalized selling system which includes: Prospecting Distribution & Brand Opportunities, Diagnosing Manufacturer & Customer Needs, Crafting Sales Solutions & Supporting Brand Value, Negotiating a win-win & Consistent Follow Up. We provide a higher level of sales services and solutions to clients who are seeking expanded international distribution.
International Logistics
Our goal is to provide our esteemed clients with a reliable turnkey distribution system to meet their pick, pack and ship needs. On time pick-up and delivery service, matching documentation that tracks the shipment from start to finish; Clean modern warehousing facilities, staffed with experienced personnel using computerized inventory and shipping systems; as well as providing value added collaborations: International Business & Portfolio Management, International Staff management, International Logistics Management, Introduction of New Markets, Introduction of New Direct Business, Development of Innovative Global Strategies, Introduction & Development of Quality International Relationships.
Retail Merchandising
Merchandising services are a natural extension of our full-service offerings that assist our clients in executing a winning brand strategy. We helps our clients strategically plan, optimize, and execute consumer-driven merchandising and marketing programs and retail channels. Based on a comprehensive understanding of demand, consumers, and markets, we utilize data collection through market research, pricing optimization, and promotional activities to create a competitive advantage in an increasingly fragmented and competitive industry. Our reporting capabilities allow us to share performance data, visual summaries and competitive intelligence about the personal care industry.
Branding Solutions
With a penchant for cultivating lasting relationships, we retain a skill set in press office management, strategic communications and key media partnerships that help our clients convert their public’s to allies.
We also provide human and Institutional capacity development which directly impacts on organizational performance. The most important element of the exercise is usually to go beyond training and to cover all potential factors affecting performance, continually increasing and updating relevant knowledge of employees in a given organization.
ensures that your brands reach, connect and establish a lasting or lifelong relationship with their target audience.
Why Choose us?
SGS provides an excellent platform from which to lunch and re-lunch products in the international markets.
SGS specializes in ethnic beauty products with over 16 years experience of in international sales and distribution.
SGS conducts annual planning sessions with top manufacturers to maximize advertising and marketing initiatives.
SGS has the best service coverage in all African American markets.
SGS supports other marketing activities – below the line and above the line.
SGS identifies new markets and new master distributors.
SGS supports manufacturers with product Registration – NAFDAC, FDA, SGS, EU Compliance, KEBS
SGS maintains a strong working relationship with Field Management.