Why Merchandising Matters What makes you choose one product over another while shopping? Often, it’s not just price or quality—it’s visibility. Strategic merchandising is a powerful tool in influencing buyer decisions, and understanding it is essential for any brand owner or marketer. Consumer Behavior and Shelf Placement Merchandising refers to how products are displayed and […]
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Breaking Into Africa: A Guide for Foreign Brands Entering the Nigerian Market
Africa’s Rising Economic Frontier Africa is one of the fastest-growing consumer markets in the world. With over 1.4 billion people and an expanding middle class, the continent offers significant opportunities for foreign brands looking to establish a presence. Among its top markets, Nigeria stands out for its sheer size, youthful population, urban growth, and strategic […]