The Rise of Local Brands in Nigeria Nigeria’s entrepreneurial ecosystem has witnessed tremendous growth in recent years, with many local brands emerging in sectors like beauty, personal care, food, fashion, and home care. While product innovation and branding are vital, one of the most overlooked yet essential elements of business growth is distribution. Without an […]
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The Power of Merchandising: How Strategic Shelf Placement Impacts Sales
Why Merchandising Matters What makes you choose one product over another while shopping? Often, it’s not just price or quality—it’s visibility. Strategic merchandising is a powerful tool in influencing buyer decisions, and understanding it is essential for any brand owner or marketer. Consumer Behavior and Shelf Placement Merchandising refers to how products are displayed and […]
Private Label Opportunities: Why Now Is the Best Time to Build Your Brand
The Rise of Private Labels in Nigeria Private label products are no longer the hidden options on retail shelves—they’re front and center, commanding attention. In Nigeria, this shift is being fueled by changing consumer perceptions, increased manufacturing capabilities, and the rising popularity of entrepreneurship. Today, launching a private label brand is not only achievable—it’s a […]
Navigating the 2025 Tariff Turbulence: Implications for Nigerian Brands and Saminno Global’s Strategic Solutions
In April 2025, global trade tensions escalated when the United States imposed a 14% tariff on Nigerian exports. This decision came as a direct response to Nigeria’s import restrictions on 25 American product categories, sparking a new wave of protectionist policies and trade disputes. These developments have ushered in a period of economic uncertainty, affecting […]
Breaking Into Africa: A Guide for Foreign Brands Entering the Nigerian Market
Africa’s Rising Economic Frontier Africa is one of the fastest-growing consumer markets in the world. With over 1.4 billion people and an expanding middle class, the continent offers significant opportunities for foreign brands looking to establish a presence. Among its top markets, Nigeria stands out for its sheer size, youthful population, urban growth, and strategic […]